The checklist you need to fend off undesired traffic
If you've found signs of invalid traffic, don't press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.
How human bots may be sinking your ROI
IAS offers a range of solutions that help identify malevolent bots, spotting when online behavior is not that of a human, and helping advertisers avoid the corruption of their metrics by such deception.
Real-time viewability insights for real-time optimization
The emergence of programmatic advertising has created a huge opportunity for digital marketers to more effectively reach their ideal customers, enabling an advertiser to bid on placements within milliseconds.
Following Canada’s example to see how brands advertise following marijuana legalization
Following Canada's Cannabis Act, will advertisers have an increased tolerance for all illicit substances when it comes to brand safety?
Spring is in the air for advertisers and premium publishers
Maybe this isn’t true everywhere. But in the northeast, we’ve reached the time of the year when nearly everyone has had just about enough of winter and is eager for warmer days. And, with OTT buds starting to bloom and...
IAS CEO on the opportunity of new media platform ad measurement
Lisa Utzschneider tells CNBC's James Wright what they're doing to help marketers measure marketing ROI with new media advertising opportunities.
PSA, MediaCom, IAS and YouTube pledge for brand safety
Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.
