Viewability Archives

Masters of Media Interview- Zac Selby- Dentsu

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Australia and New Zealand advertising industry, on all matters digital. Zac Selby is the Programmatic Solutions Director at Dentsu. With experience...

March 1, 2021

Insights Viewability

What Makes a Successful Ad Verification Strategy?

Ad verification is a technology process that allows advertisers to check whether their ads are seen by real people, in the right geography, and in safe and suitable environments. To do this, ad verification firms like IAS deploy tags or...

February 22, 2021

Ad Fraud Topics Viewability

Quick Bytes Video: Artificial Intelligence use in advertising

At IAS, we are always looking at ways to not only enhance technologies for our customers, but also widen the understanding of the latest developments in digital advertising. To help you stay up to date on the latest innovation, we...

February 22, 2021

Ad Fraud Brand Safety & Suitability Channels CTV and Video Topics Viewability

Video isn’t video if it isn’t seen

Nothing is more powerful than connecting with consumers with sight, sound, and motion. But video inventory is more susceptible than display to fraud, brand risk, and being out of view. So as online video advertising increases in demand — and...

January 25, 2021

Brand Safety & Suitability Topics Viewability

IAS First to Integrate with Google Ads Data Hub for Viewability & Brand Safety

IAS, the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH).

August 11, 2020

Case Study with GroupM France: Saving 15% of your programmatic spend

Channels CTV and Video Mobile & In-App Proprietary Platforms Resources Topics Viewability

Case Study with GroupM France: Saving 15% of your programmatic spend

Programmatic advertising can be prone to lower viewability and more exposed to ad fraud and brand safety risks. GroupM France wanted to deploy a global, large-scale programmatic strategy for their major advertiser’s programmatic campaigns. With IAS’ granular data and insights, GroupM...

July 8, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Insights Mobile & In-App Proprietary Platforms Viewability

Get to know Lisa Utzschneider, Chief Executive Officer, IAS

An interview with Zu Anjalika Kamis Gunnulfsen, from Marketing in Asia. Marketing in Asia (MIA): Lisa, when I first looked at your profile, I was blown-away. You are the recipient of many titles and awards – you are Adweek 50,...

June 4, 2020

Ad Fraud Brand Safety & Suitability Channels CTV and Video In the media Mobile & In-App Proprietary Platforms Research Resources Topics Trends and reports Viewability

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...

June 4, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Mobile & In-App Proprietary Platforms Viewability Webinars & Videos

On-demand webinar: 2020 APAC Industry Pulse

IAS surveyed industry experts across Asia-Pacific about the trends, challenges, and technologies that will propel digital advertising in 2020. Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the resulting impact it will have...

April 3, 2020

Brand Safety & Suitability Insights Resources Viewability

Masters of Media: Tom Simpson, AdColony

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Tom Simpson, VP, Brand & Exchange, APAC at AdColony is a global marketer with over...

February 26, 2020

1 2 3 … 7 8

Category: Viewability

Masters of Media Interview- Zac Selby- Dentsu

What Makes a Successful Ad Verification Strategy?

Quick Bytes Video: Artificial Intelligence use in advertising

Video isn’t video if it isn’t seen

IAS First to Integrate with Google Ads Data Hub for Viewability & Brand Safety

Case Study with GroupM France: Saving 15% of your programmatic spend

Get to know Lisa Utzschneider, Chief Executive Officer, IAS

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

On-demand webinar: 2020 APAC Industry Pulse

Masters of Media: Tom Simpson, AdColony

ACCESS THE STUDY NOW.

Access the case study now.

Access the guide now.

Access the research now.

Sign up for insights right to your inbox.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now