Access Quality Sync for end-to-end programmatic campaign optimization Seamlessly sync your IAS settings on programmatic campaigns in Amazon DSP with one turnkey solution: Quality Sync. IAS is pleased to share that our Quality Sync pre-bid segment is now available in...
The Challenge GroupM Hong Kong’s (HK) client Rimowa, a leader in the luxury retail industry, aimed to assess their media performance by analyzing attention. The luxury retail advertiser was interested in leveraging a product that assists in improving performance metrics,...
Ad viewability is a key topic of conversation in the advertising industry, often regarded as a fundamental measure of success for display and video ads. But why does ad viewability matter so much? Just because an ad is served doesn’t...
Advertisers & Agencies
Drive higher campaign engagement and ensure your ads are seen in a relevant and safe context.
Publishers
Optimize the quality of your inventory, eliminate wasteful impressions, and increase yield.
Platforms & Partners
Partner with us to drive digital media forward, co innovate new ad tech solutions, and set the global standard for media quality.
A global leader in media measurement and optimization
Our solutions help increase the visibility of your digital media across fast-moving and emerging channels like CTV, gaming, and audio while keeping your ads safe and fraud-free. Optimize your campaigns to drive results with granular data delivered in real time.
Measure the quality of your campaigns to optimize performance on every screen and every device.
With IAS, you get access to thousands of media partners and countless technology companies and social media platforms — all driving innovation and creating new opportunities for you.
Get the insights you need to decode industry trends, capture consumer attention, and drive better results with the IAS Insider.
Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance.
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.
