Why It Matters: Social Ads and Consumer Perception study, addressing top media challenges in 2022
Digital advertising is expected to also continue outperforming linear advertising formats and eventually represent 60 percent of total advertiser budgets by 2026, with social media as a key priority.
Our Chief Marketing Officer, Tony Marlow recently sat down with with Elliott Danker, Bharati Jagdish & Finance Presenter Ryan Huang at MONEY FM 89.3 in a session on Monday, 7 March 2022 to share how marketers can make the most of social media penetration in Singapore and at the same time safeguard their ad dollars on social media.
Download our latest 2022 report “Social Ads and Consumer Perception“.
Tune in to the podcast below, or download the podcast here.