Pre-Bid Targeting Segments
Target contextually relevant content for festivals like Lunar New Year to engage buyers and increase favorability for your brand with unprecedented precision – at scale.
Online shopping during key holiday occasions is changing consumer habits, encouraging adoption of digital payment solutions, and transforming shopping into a multimedia experience. According to Chinese government data, Lunar New Year holiday consumption in 2021 jumped to more than US$127 billion, an increase of 28.7% from 2020.
Advertisers need to ensure their messages are reaching these consumers and making an impact. IAS’s predictive science pre-screens pages and categorizes them before a bid is placed, enabling you to target digital buyers and amplify your brand where consumers are looking.
Download our one sheet to find out more about how you can reach your consumers this Lunar New Year.