Pre-Bid Targeting Segments
Target contextually relevant content for festivals like Lunar New Year to engage buyers and increase favorability for your brand with unprecedented precision – at scale.
Online shopping during key holiday occasions is changing consumer habits, encouraging adoption of digital payment solutions, and transforming shopping into a multimedia experience. According to Chinese government data, Lunar New Year holiday consumption in 2021 jumped to more than US$127 billion, an increase of 28.7% from 2020.
Advertisers need to ensure their messages are reaching these consumers and making an impact. IAS’s predictive science pre-screens pages and categorizes them before a bid is placed, enabling you to target digital buyers and amplify your brand where consumers are looking.