The annual Media Quality Report (MQR) provides marketers with benchmarks, insights, and actionable guidance to evaluate digital advertising performance. New this year, the report adds vertical benchmarks and monthly performance trends to its global and regional media quality analysis.
From anchoring major panels across the Croisette to a packed fireside chat and an absolute powerhouse happy hour on the water, our presence at Cannes reflects our commitment to turning media quality into a true closed-loop performance engine.
IAS Quality Connect gives publishers direct, near real-time visibility into the exact media quality preferences that advertisers working with IAS enable for their campaign (which advertisers can opt-in to enable), allowing both sides to work together with total transparency.