In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.
UPDATED: March 2, 2026 IAS’s AI-driven measurement and optimization solutions help brands drive superior results in the rapidly changing digital media landscape. For over six years, IAS has partnered with X (formerly Twitter) to support marketers investing on the platform....