In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
Get your brand ready for election cycles with six questions about ad suitability, social visibility, content quality, invalid traffic, and connected TV.
APAC’s 2025 media quality profile is harder to sum up than a regional average suggests. The region has the lowest made-for-advertising (MFA) rate globally at 0.7%, yet its brand suitability fail rate is 1.3X baseline, above the global average. The...