In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
Integral Ad Science is expanding its Total Media Quality (TMQ) coverage to TikTok Lite and TikTok’s performance-driven ad formats: Search, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, and GMV Max. This expansion provides advertisers with comprehensive media...
The brands winning on social in 2026 aren't relying on defaults. They're investing in independent, real-time intelligence — across every platform, every impression, every campaign. That's the standard IAS was built to deliver.Learn more about IAS Social Optimization and Total...
When advertisers trade keywords for context, they protect their brand and expand their reach into premium environments. By removing just seven top-populating keywords and replacing them with IAS Context Control segments, Reuters found that blocked content could be reduced by...