In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
Stop wasting social ad spend in 2026. Learn how IAS Social Optimization boosts engagement, lowers CPMs, and reduces unsuitable impressions for more efficient, data-driven campaigns.
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In this environment, the brands winning on social aren't just spending more. They're operating smarter. They've made a fundamental shift in how they think about social media quality — and it's showing up in their results.