In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
Integral Ad Science (IAS) is expanding its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube Audio Ads campaigns. This expansion provides advertisers with independent, third-party transparency for their audio investments, ensuring consistency across the entire YouTube...
Stop wasting social ad spend in 2026. Learn how IAS Social Optimization boosts engagement, lowers CPMs, and reduces unsuitable impressions for more efficient, data-driven campaigns.
Maximize ROI on Meta's Threads! IAS expands its AI-driven Content Block Lists to Threads feed, offering real-time, customized brand protection and industry-leading AI classification for confident scaling.