Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...
Ad viewability is a key topic of conversation in the advertising industry, often regarded as a fundamental measure of success for display and video ads. But why does ad viewability matter so much? Just because an ad is served doesn’t...
Digital advertising presents countless opportunities for brands to connect with their target audiences, but ensuring that ads are actually seen by real people, in the right places, and within safe environments is no small task. As brands aim to reach...