The rising tide of digital video
As video consumption continues to grow and move to new platforms, new technology – and new innovations – follow.
How to optimize your video ads for viewability
Video is red hot these days, and for good reason: nothing sways a consumer better than the combination of sight, sound, and motion. So, how can you optimize your video campaigns for viewability?
7 steps for successful integrations
Integrations are an essential part of any ad tech vendor’s offering. Here’s a broad overview of what’s needed in order to ensure successful integrations.
More beer for your buck: making sense of media quality
Taking action to ensure media quality will not only help you make informed decisions, but it will also help improve the effectiveness of your buys and cut down on the amount of waste.
The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
Featured partner: Turn
We interviewed Julius Ramirez, responsible for global demand side platform partnerships and strategy at leading omnichannel ad tech company Turn.
The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
An interview with Darren Sharp, Incisive Media, and Jenny Antoniou, Dennis Publishing
Integral Ad Science talks to Darren Sharp, Head of Programmatic and Data at Incisive Media and Jenny Antoniou, Head of Ad Operations at Dennis Publishing to hear their expert insight into the challenges around viewability, such as issues with site...
Beyond viewability: how exposure can define campaign success
David Hahn, EVP of Strategy, explains why advertisers should reach beyond the minimum standard of viewability, at Mumbrella360.
An interview with Lada Durica, Lead Digital Analyst at Bauer Media
Bauer Media explains its viewability strategy and how our partnership helped them achieve its revenue goals and grow the business.
