Know what you measure. And why.
Kiril Tsemekhman, Chief Data Officer, reveals how to measure what matters most to marketers at AdExchanger's Omni.Digital conference on September 10, 2015.
Integral Media Quality Report Q2 2015
Integral Ad Science’s Media Quality Report highlights the state of media quality in global online advertising across display and video inventory. IAS processes hundreds of billions of impressions quarterly and is thus able to analyze the industry on a broad...
Time for advertisers to really know what they’re getting online
Demand for video advertising is soaring with annual double-digit growth projected for the foreseeable future. This means now is the time for the industry to develop adequate checks and balances to ensure advertisers are buying what they think they’re buying...
Mobile advertisers need a cookie-crumb trail to follow
Despite influx of investment, mobile still faces significant measurement challenges preventing us from truly understanding the impact of the medium. The primary reason behind this challenge is the lack of cookies in mobile applications.
100% viewability – an impossible dream?
To run the most effective campaigns, advertisers need to think beyond viewability and address brand safety as well as fraud. Intrinsically linked, we believe online media quality is the key.
France | CBNews: Integral Ad Science: A quantitative indicator, contact target
Our Managing Director of France, Yann Le Roux, covers the partnership between Integral Ad Science and Mediamétrie, and speaks to the highly anticipated launch of the new industry metric, Video GRP.
ADEXCHANGER – CleanAds I/O: Ad Fraud: Beyond Botnets
Over the past couple of years, the industry has gradually awakened to the reality of widespread bot activity defrauding advertisers and devaluing inventory. Solutions have sprung up focused on hunting down and stopping these botnets, but ad fraud does not...
Three viewability misconceptions every media buyer and publisher should know
Harmon Lyons, VP of Business Development, clarifies common misunderstandings surrounding viewability and expands on what the advertisers needs to look out for when optimizing on viewable impressions.
Digital trading: why advertisers need to think beyond viewability
To run the most effective campaigns, advertisers and their agencies need to think beyond viewability and address the following issues as well.
With two sides to the viewability equation, discrepancies persist
Now that the MRC has defined that for a digital display ad to be viewable, half of the creative must be in view for at least one second, advertisers want to transact their media buys on the metric. Consumers, they...
