Take meaningful steps to reduce the environment impact of your digital campaigns
Conscious consumerism is on the rise. In fact, according to eMarketer, 78% of consumers say that a company’s environmental practices influence their decision to shop with them.
Consumers are prioritizing sustainability now more than ever — and marketers should too.
That’s why IAS is joining forces with Scope3, the sustainability start-up working to codify an industry standard for carbon emissions measurement and reduction, to deliver the most accurate and seamless carbon emissions reporting. With this product, marketers across the globe can leverage carbon emissions data to spark meaningful conversations with their partners on how to improve their carbon footprint and optimize campaign spend in order to reduce emissions.
Here’s what you get:
- End-to-end carbon emissions measurement alongside other media quality metrics
- Carbon emissions scoring down to the placement-level across display campaigns
- Daily reporting in IAS Signal
Step up your brand’s environmental advocacy with actionable carbon emissions reporting.
Want to learn more? Reach out to an IAS representative today.