Click fraud stands as a persistent threat that undermines the integrity and effectiveness of online marketing efforts. Simply put, click fraud involves the deceptive practice of clicking on online advertisements with malicious intent rather than genuine interest. This can be...
It’s no secret that measurement is a crucial component of successful advertising campaigns. Advertisers and publishers alike have been measuring digital impressions for decades. But ad measurement has evolved significantly since its inception, and impressions aren’t the only metric that...
Delivering your ads to the right places and driving impact to the right audience has never been easy — until now. Starting today, IAS and Microsoft are joining forces to provide new levels of transparency into ad performance across the...