Mobile & In-App Archives

A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?

Today we find ourselves in a market centered around the seller, rather than the buyer. Innovation is mainly being led from the sell side, be that from the walled gardens, the mobile SSPs or the DSPs.

May 15, 2017

Channels Mobile & In-App Resources Topics Viewability

The importance of open sourcing software to keep apace in an ever-changing digital landscape

Mobile devices have become central to our lives, affecting how we interact with the world around us. However, even with increasing mobile usage, third-party verification and the measurement of performance of mobile impressions remains a challenge for the advertising industry.

March 17, 2017

Is an open source initiative the key to solving viewability problems?

Insights Mobile & In-App Viewability

Is an open source initiative the key to solving viewability problems?

Integral Ad Science's General Manager, Mobile, Jason Cooper discusses the reasons why IAS chose to open source their proprietary software. Find our more about the future of mobile measurement.

March 8, 2017

Ad Fraud Brand Safety & Suitability Insights Mobile & In-App Publisher Viewability

What’s top of mind for 2017?

In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about where they see digital advertising heading in 2017.

February 13, 2017

Integral Ad Science Verification now available for Twitter video inventory

Channels Mobile & In-App Resources

Integral Ad Science Verification now available for Twitter video inventory

We’re proud to announce that our integration with Twitter has launched – providing viewability measurement for Twitter video inventory.

February 2, 2017

Transparent, efficient, and universal: making the case for open sourcing software

Channels Insights Mobile & In-App Research Resources Topics Viewability

Transparent, efficient, and universal: making the case for open sourcing software

Integral Ad Science set out to understand what it would take to deliver third-party verification at scale for their customers and partners. This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for...

January 28, 2017

Channels Mobile & In-App Resources Topics Viewability

Moving open source SDK forward: IAB to assume governance of industry initiative

In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward. With their leadership, we hope to make this solution a true industry...

January 10, 2017

How to engage customers in a new, mixed-reality world

Insights Mobile & In-App Social Platforms

How to engage customers in a new, mixed-reality world

Augmented reality (AR), virtual reality (VR), and a combination of the two known in the industry as mixed reality (MR) have the potential to create a whole new platform, ecosystem, and media that will offer new and exciting ways to...

November 29, 2016

Mobile advertisers need a cookie-crumb trail to follow

Channels Mobile & In-App Resources

Mobile advertisers need a cookie-crumb trail to follow

Despite influx of investment, mobile still faces significant measurement challenges preventing us from truly understanding the impact of the medium. The primary reason behind this challenge is the lack of cookies in mobile applications.

July 10, 2015

Insights Mobile & In-App

The top challenges to ‘watch’ out for in wearable advertising

Wearables, such as the recently released Apple Watch, offer an opportunity for brands to reach audiences in a personalized way, offering true one-to-one marketing. While the industry is still in beta for wearables, there are factors that can be examined...

May 5, 2015

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Category: Mobile & In-App

A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?

The importance of open sourcing software to keep apace in an ever-changing digital landscape

Is an open source initiative the key to solving viewability problems?

What’s top of mind for 2017?

Integral Ad Science Verification now available for Twitter video inventory

Transparent, efficient, and universal: making the case for open sourcing software

Moving open source SDK forward: IAB to assume governance of industry initiative

How to engage customers in a new, mixed-reality world

Mobile advertisers need a cookie-crumb trail to follow

The top challenges to ‘watch’ out for in wearable advertising

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