Open Web Archives

How MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events

For marketers navigating Amazon Prime Big Deal Days, understanding the hidden risks of ad clutter and Made-for-Advertising (MFA) site proliferation is critical to ensure every impression drives meaningful consumer engagement. Read more here.

October 1, 2025

Driving Media Efficiency for Mid-Market Advertisers with StackAdapt

Insights Open Web Our Partners

Driving Media Efficiency for Mid-Market Advertisers with StackAdapt

Launch programmatic campaigns with greater confidence and accuracy in StackAdapt At IAS, we’re committed to providing programmatic advertisers everywhere with greater transparency, trust, and control over their campaigns. That’s why we’re integrating our pre-bid segments within the StackAdapt DSP. Advertisers...

September 24, 2025

How Danone Improved Click-Through Rates by 1,243%

Case Studies Featured Open Web

How Danone Improved Click-Through Rates by 1,243%

In a landscape challenged by media quality concerns, Danone aimed to turn these obstacles into opportunities. Partnering with IAS, the brand drove measurable improvements in campaign performance — not just attention scores, but real business metrics that matter.

September 22, 2025

IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers

Insights Open Web Our Partners

IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers

At IAS, we’ve always believed that media quality means more than making sure ads are viewable, fraud-free, and brand-safe. It’s also about accountability — and that includes environmental responsibility and transparency. That’s why we’re excited to announce our expanded partnership...

September 16, 2025

Contextual Targeting Featured Guides Open Web Research

Break Through the Holiday Noise

How reaching consumers with contextual relevance during peak holiday moments drives performance Holiday shopping has become a long game. By October last year, nearly 1 in 5 consumers had already started their gift lists, and by November, more than half...

September 15, 2025

Featured Insights Open Web

Combating AI-Generated Slop Sites

Pros and Cons of Generative AI for Programmatic Advertisers Generative AI offers a multitude of benefits to programmatic advertisers across creative development and personalization, campaign optimization, brand safety and fraud mitigation, and operational efficiency. While powerful, generative AI also introduces...

July 17, 2025

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Open Web Viewability

Media Quality Report: 20th Edition

Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...

May 20, 2025

Brand Safety & Suitability Featured Insights Open Web

Supporting News While Ensuring Brand Suitability

In recent months, the industry has pointed to media quality and measurement companies to address how brand safety will unlock greater media spend on news. There’s a perception that brand safety measures limit advertising on news content, inadvertently harming news....

April 9, 2025

What is Programmatic Advertising? A Comprehensive Guide

Efficiency & Optimization Insights Open Web

What is Programmatic Advertising? A Comprehensive Guide

The number of online consumers is rapidly growing, and so is the need for ads that capture attention and make an impact. It’s crucial that marketers can depend on a transparent and trustworthy ad publishing process to reach consumers online...

December 18, 2024

Seamlessly Sync Programmatic Campaigns in Amazon DSP

Efficiency & Optimization Featured Insights Open Web

Seamlessly Sync Programmatic Campaigns in Amazon DSP

Access Quality Sync for end-to-end programmatic campaign optimization Seamlessly sync your IAS settings on programmatic campaigns in Amazon DSP with one turnkey solution: Quality Sync. IAS is pleased to share that our Quality Sync pre-bid segment is now available in...

December 13, 2024

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Category: Open Web

How MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events

Driving Media Efficiency for Mid-Market Advertisers with StackAdapt

How Danone Improved Click-Through Rates by 1,243%

IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers

Break Through the Holiday Noise

Combating AI-Generated Slop Sites

Media Quality Report: 20th Edition

Supporting News While Ensuring Brand Suitability

What is Programmatic Advertising? A Comprehensive Guide

Seamlessly Sync Programmatic Campaigns in Amazon DSP

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