Open Web Archives

How Kinesso Drove a 33% Lift in Conversions with IAS’s Dynamic Performance Profiles

Kinesso sought an automatic tool to meet performance goals for their major advertiser client. Dynamic Performance Profiles was the answer — read more to find out why.

November 12, 2025

Toyota Spain Drives Stronger Conversions and Higher Attention with IAS Quality Attention™

Attention Case Studies Featured Open Web

Toyota Spain Drives Stronger Conversions and Higher Attention with IAS Quality Attention™

By applying IAS’s Quality Attention™ solution, Toyota Spain proved that actionable attention insights can enhance both media efficiency and campaign performance at scale.

November 3, 2025

How MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events

Featured Guides Open Web

How MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events

For marketers navigating Amazon Prime Big Deal Days, understanding the hidden risks of ad clutter and Made-for-Advertising (MFA) site proliferation is critical to ensure every impression drives meaningful consumer engagement. Read more here.

October 1, 2025

Driving Media Efficiency for Mid-Market Advertisers with StackAdapt

Insights Open Web Our Partners

Driving Media Efficiency for Mid-Market Advertisers with StackAdapt

Launch programmatic campaigns with greater confidence and accuracy in StackAdapt At IAS, we’re committed to providing programmatic advertisers everywhere with greater transparency, trust, and control over their campaigns. That’s why we’re integrating our pre-bid segments within the StackAdapt DSP. Advertisers...

September 24, 2025

How Danone Improved Click-Through Rates by 1,243%

Case Studies Featured Open Web

How Danone Improved Click-Through Rates by 1,243%

In a landscape challenged by media quality concerns, Danone aimed to turn these obstacles into opportunities. Partnering with IAS, the brand drove measurable improvements in campaign performance — not just attention scores, but real business metrics that matter.

September 22, 2025

IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers

Insights Open Web Our Partners

IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers

At IAS, we’ve always believed that media quality means more than making sure ads are viewable, fraud-free, and brand-safe. It’s also about accountability — and that includes environmental responsibility and transparency. That’s why we’re excited to announce our expanded partnership...

September 16, 2025

Contextual Targeting Featured Guides Open Web Research

Break Through the Holiday Noise

How reaching consumers with contextual relevance during peak holiday moments drives performance Holiday shopping has become a long game. By October last year, nearly 1 in 5 consumers had already started their gift lists, and by November, more than half...

September 15, 2025

Featured Insights Open Web

Combating AI-Generated Slop Sites

Pros and Cons of Generative AI for Programmatic Advertisers Generative AI offers a multitude of benefits to programmatic advertisers across creative development and personalization, campaign optimization, brand safety and fraud mitigation, and operational efficiency. While powerful, generative AI also introduces...

July 17, 2025

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Open Web Viewability

Media Quality Report: 20th Edition

Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...

May 20, 2025

Brand Safety & Suitability Featured Insights Open Web Product

Supporting News While Ensuring Brand Suitability

In recent months, the industry has pointed to media quality and measurement companies to address how brand safety will unlock greater media spend on news. There’s a perception that brand safety measures limit advertising on news content, inadvertently harming news....

April 9, 2025

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Category: Open Web

How Kinesso Drove a 33% Lift in Conversions with IAS’s Dynamic Performance Profiles

Toyota Spain Drives Stronger Conversions and Higher Attention with IAS Quality Attention™

How MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events

Driving Media Efficiency for Mid-Market Advertisers with StackAdapt

How Danone Improved Click-Through Rates by 1,243%

IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers

Break Through the Holiday Noise

Combating AI-Generated Slop Sites

Media Quality Report: 20th Edition

Supporting News While Ensuring Brand Suitability

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