What’s new in Media Quality?
Findings from our H2 2018 Media Quality Report (MQR) showcase the growing influence of programmatic technology over inventory quality across the digital advertising ecosystem.
Industry Pulse: A look ahead at 2019
Digital advertising is a change driven business. Learn how 900 professionals from all corners of the industry view the challenges they faced in 2018 and the opportunities on the horizon for 2019.
2019 Predictions from IAS
Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.
Tricks of the trade: 2018 Holiday Edition
To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest insights. Leverage these tips and tricks to make your programmatic dollars go further, increase your ROI, and connect with holiday...
Two simple steps to protect yourself against bid caching
For many, bid caching is a problem that seemingly came out of nowhere, raising alarm bells across the industry. There are several tools, however, that can be used to address the varying implications for both publishers and advertisers. Learn what...
Marketers, start early to make the most of back-to-school
It’s back-to-school season. IAS analyzed impression volume to help marketers get a bigger piece of the estimated $85.55 billion back-to-school-retail market.
Answering your questions about IAS and GDPR
How does the EU's GDPR affect IAS? Answering your questions about Integral Ad Science and the European Union's General Data Protection Regulation.
Does World Cup media score marketer goals?
The World Cup is a sort of sports-world lightning in a bottle, striking every four years to capture the attention of fans around the world. According to FIFA, more than one billion fans tuned in to watch the final game...
Case Study: How one CPG brand cut programmatic ad fraud
CPG marketers were the earliest adopters of programmatic buying. However, they've also been facing challenges with their digital advertising, including buying impressions that reach non-human audiences, a problem that can be particularly prevalent in unfiltered programmatic environments. Learn how to...
OTT’s ad supported future
Broadcasters and viewers are both racing toward OTT even as the subscription model is breaking down due to consumer fatigue. That means OTT will soon open up a host of new ad supported opportunity for advertisers.
