Social Platforms Archives

Meta Opens Feed to Third-Party Brand Safety and Suitability Verification

IAS is excited to share Meta’s announcement that they are testing the third-party brand suitability verification solution in Feed. The announcement notes that Meta will work with a third-party partner for the initial stage of development. We will keep our...

October 4, 2022

Brand Safety & Suitability Digital Audio Featured Insights Social Platforms

Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources...

June 15, 2022

Brand Safety & Suitability Efficiency & Optimization Featured Insights Social Platforms

IAS + LinkedIn: Driving actionable outcomes for your business

LinkedIn has become a ubiquitous tool in professional networking and career development. In fact, chances are you may have used LinkedIn to find your current role, connect with colleagues, or scroll through to read the latest industry thought leadership. However,...

May 12, 2022

Brand Safety & Suitability Featured Guides Mobile & In-App Social Platforms Viewability

IAS Expands Media Quality Solutions for TikTok

IAS is excited to announce that we've expanded our partnership with TikTok to measure viewability, invalid traffic, and app-level brand safety globally.

May 9, 2022

Lisa Utzschneider Speaks at AdExchanger’s Industry Preview

Events & Videos Publisher Social Platforms

Lisa Utzschneider Speaks at AdExchanger’s Industry Preview

Lisa Utzschneider, IAS’s Chief Executive Officer, spoke at AdExchanger’s Industry Preview on February 22 as part of the “Going Public in Ad Tech” webinar. Throughout the conversation, Lisa and a panel of industry experts shared insights on the experience of...

February 21, 2022

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Social Platforms

Social Media Ad Receptivity: Driving engagement with in-feed advertising

With the unparalleled reach and universal adoption of social media, it’s no surprise that social ad spend is projected to reach $82 billion in the U.S. alone by 2023. Media budgets are flowing to social platforms, so how can advertisers...

February 3, 2022

Brand Safety & Suitability Events & Videos Social Platforms

Watch On-Demand: Power Your Brand Safety with TikTok and IAS

With increased engagement and ad spend on entertainment platforms, marketers need to ensure they have the transparency and granular controls to protect their brand’s reputation. Cue the IAS and TikTok partnership. A platform with a user experience proven to capture...

December 14, 2021

Brand Safety & Suitability Featured Social Platforms

Introducing IAS pre-bid brand safety on TikTok

From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok and we’re excited to announce that IAS is too. Advertisers can now ensure their brands run near high-quality, safe, and suitable content in the US, Canada, UK, Germany,...

September 29, 2021

IAS helps Starcom improve Facebook Viewability

Case Studies Social Platforms

IAS helps Starcom improve Facebook Viewability

Consumers engage differently with social content, but viewability standards are the same across the industry regardless of the environment. Starcom UK’s client, a large, global financial advertiser, requires high viewability for all digital channels, including on Facebook, in order to...

July 20, 2021

Analytics Deep Dive: IAS Facebook Reporting

Insights Social Platforms

Analytics Deep Dive: IAS Facebook Reporting

Driving campaign success through transparency with IAS’s advanced Facebook reporting As the digital industry becomes increasingly complex, transparency remains at the heart of campaign success. The need to understand media value and connect the dots between marketing efforts and results...

April 22, 2021

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Category: Social Platforms

Meta Opens Feed to Third-Party Brand Safety and Suitability Verification

Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

IAS + LinkedIn: Driving actionable outcomes for your business

IAS Expands Media Quality Solutions for TikTok

Lisa Utzschneider Speaks at AdExchanger’s Industry Preview

Social Media Ad Receptivity: Driving engagement with in-feed advertising

Watch On-Demand: Power Your Brand Safety with TikTok and IAS

Introducing IAS pre-bid brand safety on TikTok

IAS helps Starcom improve Facebook Viewability

Analytics Deep Dive: IAS Facebook Reporting

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