Research Archives

How LifeLock used Online Conversion Lift to drive impact

Impressions alone don’t create impact, time-in-view does. LifeLock neededt to understand how exposure time and impression length impacted ROI in a key campaign. Learn how LifeLock used time-based insights to discover how much time-in-view was needed to generate the maximum...

September 17, 2018

Case Studies Insights Publisher Research Viewability

How a news and culture publisher improved viewability

Learn how a news and culture publishers leveraged IAS solutions to increase the viewability rate of their inventory and meet strict advertiser viewability requirements.

September 12, 2018

Ad Fraud Case Studies Insights Publisher Research

How publishers can reduce fraud with Optimization

A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...

September 12, 2018

Ad Fraud Case Studies Insights Open Web Research Resources Topics

Case Study: How one CPG brand cut programmatic ad fraud

CPG marketers were the earliest adopters of programmatic buying. However, they've also been facing challenges with their digital advertising, including buying impressions that reach non-human audiences, a problem that can be particularly prevalent in unfiltered programmatic environments. Learn how to...

June 28, 2018

Transparency in digital: H2 2017 Media Quality Report

Events & Videos Research Resources

Transparency in digital: H2 2017 Media Quality Report

The H2 2017 Media Quality webinar features insights from our bi-annual IAS Media Quality Report. We discuss U.S. media quality brand safety benchmarks from the U.S. and around the globe. H2 2017, saw many headlines lauding the challenges brands face...

April 10, 2018

H2 2017 Media Quality Report: Collective action drives change

Media Quality Reports Research

H2 2017 Media Quality Report: Collective action drives change

IAS analyzes hundreds of billions of impressions globally. We evaluate these impressions for viewability, potential ad fraud, and brand safety. Our bi-annual media quality report aggregates those findings to present the clearest possible picture of media quality worldwide.

March 27, 2018

Ad Fraud Brand Safety & Suitability Events & Videos Research Resources Topics Viewability

Transparency in digital: H1 2017 Media Quality Report

In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns.

September 18, 2017

Media Quality Reports Research

H1 2017 Media Quality Report

In our H1 2017 Media Quality Report you will find highlights of the state of media quality in global online advertising across display and video inventory, and multiple media metrics. This guide provides key insights based on the hundreds of...

September 12, 2017

Media Quality Reports Research

H2 2016 Media Quality Report

In our H2 2016 Media Quality Report you will find highlights of the state of media quality in global online advertising across display and video inventory, and multiple media metrics. This guide provides key insights based on the hundreds of...

March 29, 2017

Transparent, efficient, and universal: making the case for open sourcing software

Channels Insights Mobile & In-App Research Resources Topics Viewability

Transparent, efficient, and universal: making the case for open sourcing software

Integral Ad Science set out to understand what it would take to deliver third-party verification at scale for their customers and partners. This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for...

January 28, 2017

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Category: Research

How LifeLock used Online Conversion Lift to drive impact

How a news and culture publisher improved viewability

How publishers can reduce fraud with Optimization

Case Study: How one CPG brand cut programmatic ad fraud

Transparency in digital: H2 2017 Media Quality Report

H2 2017 Media Quality Report: Collective action drives change

Transparency in digital: H1 2017 Media Quality Report

H1 2017 Media Quality Report

H2 2016 Media Quality Report

Transparent, efficient, and universal: making the case for open sourcing software

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Category: Research

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