Publisher Q&A: Navigating 2018 Election Advertising
Our Q&A with publishers on political advertising, navigating midterm elections, political spending, PACs, campaigns, and FEC regulations.
Navigating midterm election advertising
The stakes are high for digital publishers who will see increased spending matched with increased scrutiny from regulators during midterm season. In our webinar “Navigating Midterm Election Advertising” we spoke to publishers about how to meet regulatory requirements, package PMPs,...
IAS Influencers – Dave Marquard on publisher inventory
Video -Publisher optimization, ad fraud, and brand safety. How digital publisher can optimize their inventory to boost their bottom line.
Why publishers are struggling to monetize Trump traffic
Publishers are doubling down on content about Donald Trump to boost views. Learn why monetizing this content is a challenge despite the Trump traffic bump.
5 things publishers must know about GroupM SEA Supply Summit
Niall Hogan, Southeast Asia Managing Director, of Integral Ad Science (IAS), recently attended GroupM’s inaugural SEA Supply Summit, which took place in Oct 2017 in Singapore. Niall shares his takeaways from this summit and also talks about the challenges that...
10 minutes with the Trustworthy Accountability Group (TAG)
Name: Mike Zaneis Title: President and CEO Joined TAG: May 2015 Degrees & certifications: JD and MPP, Georgetown University Who should be held responsible for digital ad fraud? It’s easy to point to one area of the digital ecosystem, but...
UK Programmatic is hot on the heels of publisher direct
The findings from our H1 2017 Media Quality Report further highlight that with industry attention and proactive measures, improvements in brand safety can be made. Whilst ad fraud may have increased slightly, fraud is an arms race that is constantly...
Overheard at AdMonsters’ Publisher Forum: August 2017
What are publishers focusing on in the second half of 2017? AdMonsters provided an opportunity for publishers and tech partners to gather and explore solutions to the evolving digital landscape. While we weren’t privy to the closed door conversations as...
2016 year-end survey results
In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers about digital advertising trends, predictions, innovators, and more.
Are native challenges about to be overcome?
Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native...
