Publisher Archives

Navigating midterm election advertising

The stakes are high for digital publishers who will see increased spending matched with increased scrutiny from regulators during midterm season. In our webinar “Navigating Midterm Election Advertising” we spoke to publishers about how to meet regulatory requirements, package PMPs,...

January 30, 2018

Ad Fraud Brand Safety & Suitability Insights Publisher

IAS Influencers – Dave Marquard on publisher inventory

Video -Publisher optimization, ad fraud, and brand safety. How digital publisher can optimize their inventory to boost their bottom line.

January 23, 2018

Brand Safety & Suitability Insights Publisher

Why publishers are struggling to monetize Trump traffic

Publishers are doubling down on content about Donald Trump to boost views. Learn why monetizing this content is a challenge despite the Trump traffic bump.

January 9, 2018

5 things publishers must know about GroupM SEA Supply Summit

Case Studies Publisher

5 things publishers must know about GroupM SEA Supply Summit

Niall Hogan, Southeast Asia Managing Director, of Integral Ad Science (IAS), recently attended GroupM’s inaugural SEA Supply Summit, which took place in Oct 2017 in Singapore. Niall shares his takeaways from this summit and also talks about the challenges that...

November 3, 2017

10 minutes with the Trustworthy Accountability Group (TAG)

Insights Publisher

10 minutes with the Trustworthy Accountability Group (TAG)

Name: Mike Zaneis Title: President and CEO Joined TAG: May 2015 Degrees & certifications: JD and MPP, Georgetown University Who should be held responsible for digital ad fraud? It’s easy to point to one area of the digital ecosystem, but...

October 19, 2017

UK Programmatic is hot on the heels of publisher direct

Insights Open Web Publisher

UK Programmatic is hot on the heels of publisher direct

The findings from our H1 2017 Media Quality Report further highlight that with industry attention and proactive measures, improvements in brand safety can be made. Whilst ad fraud may have increased slightly, fraud is an arms race that is constantly...

September 25, 2017

Overheard at AdMonsters’ Publisher Forum: August 2017

Insights Publisher

Overheard at AdMonsters’ Publisher Forum: August 2017

What are publishers focusing on in the second half of 2017? AdMonsters provided an opportunity for publishers and tech partners to gather and explore solutions to the evolving digital landscape. While we weren’t privy to the closed door conversations as...

August 23, 2017

Insights Publisher Social Platforms Viewability

2016 year-end survey results

In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers about digital advertising trends, predictions, innovators, and more.

March 20, 2017

Are native challenges about to be overcome?

Insights Open Web Publisher

Are native challenges about to be overcome?

Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native...

March 10, 2017

Insights Publisher Social Platforms

The innovators of 2016

February 21, 2017

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Category: Publisher

Navigating midterm election advertising

IAS Influencers – Dave Marquard on publisher inventory

Why publishers are struggling to monetize Trump traffic

5 things publishers must know about GroupM SEA Supply Summit

10 minutes with the Trustworthy Accountability Group (TAG)

UK Programmatic is hot on the heels of publisher direct

Overheard at AdMonsters’ Publisher Forum: August 2017

2016 year-end survey results

Are native challenges about to be overcome?

The innovators of 2016

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