Viewability Archives

What is Digital Ad Viewability — and Why is it So Important?

Ad viewability is a key topic of conversation in the advertising industry, often regarded as a fundamental measure of success for display and video ads. But why does ad viewability matter so much? Just because an ad is served doesn’t...

December 4, 2024

Ad Fraud Articles Brand Safety & Suitability Insights Viewability

Mastering Ad Verification: Viewability, Ad Fraud, and Brand Safety Measurement for Effective Campaigns

Digital advertising presents countless opportunities for brands to connect with their target audiences, but ensuring that ads are actually seen by real people, in the right places, and within safe environments is no small task. As brands aim to reach...

November 18, 2024

Ad Fraud Brand Safety & Suitability Featured Insights Our Partners Viewability

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

IAS has partnered with OpenX, one of the world’s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app and premium CTV. Read more here.

September 27, 2024

Ad Fraud Brand Safety & Suitability Insights Viewability

End-to-End Ad Measurement is Super Valuable — Here’s Why

It’s no secret that measurement is a crucial component of successful advertising campaigns. Advertisers and publishers alike have been measuring digital impressions for decades. But ad measurement has evolved significantly since its inception, and impressions aren’t the only metric that...

July 17, 2024

Ad Fraud Brand Safety & Suitability Featured Insights Viewability

Effectively Validate Media Quality Across the Microsoft Advertising Network

Delivering your ads to the right places and driving impact to the right audience has never been easy — until now. Starting today, IAS and Microsoft are joining forces to provide new levels of transparency into ad performance across the...

June 25, 2024

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

Contextual Targeting Efficiency & Optimization Featured Insights Publisher Viewability

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions.

June 13, 2024

Ad Fraud Audio Insights Viewability

What is Podcast Advertising?

If you’re reading this, you’re probably looking to expand your advertising strategy through podcasts, but you still have one critical question: what is podcast advertising? Read more here.

May 20, 2024

Industry-Leading Media Quality for TuneIn

Ad Fraud Audio Insights Viewability

Industry-Leading Media Quality for TuneIn

IAS Audibility and Invalid Traffic measurement is now available for TuneIn Marketers are concerned about fraud in digital audio — and it makes sense why. With an opportunity to reach nearly three-quarters of U.S. internet users, it’s crucial for marketers...

May 8, 2024

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Viewability

Media Quality Report: 19th Edition

The 19th edition of the Media Quality Report is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. Download the report now.

May 7, 2024

CTV & Video Mobile & In-App Viewability

Viewability Glossary

Viewability is the ability for a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry, and illegal bot traffic and other forms of ad fraud...

May 1, 2024

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Category: Viewability

What is Digital Ad Viewability — and Why is it So Important?

Mastering Ad Verification: Viewability, Ad Fraud, and Brand Safety Measurement for Effective Campaigns

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

End-to-End Ad Measurement is Super Valuable — Here’s Why

Effectively Validate Media Quality Across the Microsoft Advertising Network

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

What is Podcast Advertising?

Industry-Leading Media Quality for TuneIn

Media Quality Report: 19th Edition

Viewability Glossary

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