Understanding the different levels of risk associated with brand safety can be tricky. This snapshot breaks down the difference between low, medium and high risk.
Want to learn more about brand safety? Download our one sheet here.
IAS drives KPIs and media quality for major telecommunications company The challenge: Movistar, a major Colombian telecommunications provider, wanted to drive cost efficiency and media quality across their programmatic campaigns. The solution: Movistar partnered with IAS to drive results across...
In our latest white paper, IAS guides marketers through the safety and suitability strategies that are proven to protect brands, improve ROAS, and increase efficiencies.
IAS is bringing marketers the first-ever third party Brand Safety and Suitability measurement to Google Video Partners (GVP), with Total Media Quality measurement and GVP's extensive audience reach.