Watch On-Demand: Driving Campaign Efficiency with IAS and Google

Marketers who work with verification providers know all too well the tedious, error-prone process that is tag wrapping. Thankfully, IAS has been taking note. After working closely with Google to improve the tag wrapping user experience, we succeeded. In this conversation, we highlighted our sophisticated tag management solution that’s automated, reliable, and secure – a pivotal step forward for marketers looking to drive campaign efficiency and optimize their time. 

IAS’s Michelle Conkel and Justin Broxton, Product Manager at Google, discussed the boundless value of our Automated Tag for Google Campaign Manager 360 and revealed best practices ad ops practitioners need to know.

Speakers: 

• Michelle Conkel: Product Manager, Customer Experience, IAS
• Justin Broxton: Product Manager, Google

Watch the webinar on-demand below to learn how IAS’s Automated Tag for Google Campaign Manager 360 can optimize your time and campaign strategy.