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In today’s tech-driven world, it’s more important than ever for marketers to engage with users and ensure their ads appear next to brand safe and suitable content on a global scale. That’s why IAS is expanding our TikTok Brand Safety & Suitability Measurement, as part of Total Media Quality for TikTok, to 21 more markets, for a total of 50+ supported markets globally.
Powered by our advanced machine learning and AI technology, IAS has scaled from seven to 50+ markets in just over a year to arm marketers with an increasingly comprehensive set of solutions to measure and optimize campaigns on TikTok. IAS brings end-to-end solutions to TikTok with optimization (pre-bid) and Total Media Quality measurement (post-bid), powered by our industry-leading multimedia technology and aligned to the GARM Brand Safety & Suitability framework.
IAS's Brand Safety & Suitability Measurement for TikTok gives marketers:
- Global coverage across 50+ markets for complete confidence in your TikTok media strategy
- Sophisticated tech to accurately classify the feed with industry-leading multimedia technology, which combines image, audio, and text at scale
- Trusted, third-party measurement of the content your ads appear adjacent to in the TikTok feed
- Clear insights with industry-aligned safety and suitability reporting aligned to the Global Alliance for Responsible Media (GARM) categories and floor
Download the one sheet to learn about how IAS leads the industry in providing end-to-end support for marketers on TikTok — worldwide.
*To note, IAS TikTok optimization solutions are currently available in select markets.
