Share on LinkedIn
Share on XAt IAS, we’ve always believed that media quality means more than making sure ads are viewable, fraud-free, and brand-safe. It’s also about accountability — and that includes environmental responsibility and transparency. That’s why we’re excited to announce our expanded partnership with Good-Loop, making advanced carbon emissions measurement available to all IAS customers globally at no extra cost.
Why This Matters
As carbon emissions legislation rolling out across the globe and brands setting new sustainability goals, understanding the environmental impact of digital advertising has never been more important. Measuring carbon emissions is quickly becoming a core part of media quality — right alongside viewability, fraud prevention, brand safety and suitability, and geographic accuracy.
Now, every impression IAS measures across the open internet will include data on its carbon footprint, helping to make this standard practice for all advertisers and giving them the transparency they need to take meaningful action.
Powered by Good-Loop
Good-Loop, a certified B Corporation on a mission to deliver positive, climate-friendly advertising, has been powering emissions measurement within IAS Signal since 2023. Together, we’ve collaborated with early-adopter advertisers to create emissions benchmarks while also supporting the Advertising Association and Ad Net Zero in the development of a universal industry standard.
Our Commitment
Both IAS and Good-Loop are committed to leading by example. IAS has voluntarily published data with The Climate Registry and is now officially setting SBTi-verified Net Zero emissions targets, joining over 10,000 companies, including Good-Loop, on the publicly verified path to Net Zero.
When it comes to protecting our planet, actions matter. By integrating sustainability into media quality, we’re helping advertisers reduce their carbon footprint — one campaign at a time.
For more information on IAS’s sustainability initiatives, please visit our ESG page.
