IAS brings media quality to Netflix

Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix’s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and Invalid Traffic (IVT) on Netflix’s highly anticipated new platform, available in early 2023.

Maximize engagement using ad fraud prevention and make every impression count on Netflix with IAS. With our upcoming solution, Netflix advertisers can access:

• Independent, third-party Viewability and Invalid Traffic verification
• Reporting within IAS Signal with actionable insights to expand CTV inventory
• Consistent measurement across media buys to understand and optimize engagement

Access Netflix’s valuable CTV inventory with confidence. Download the one sheet to learn how IAS can validate your media quality on Netflix in Q1 2023.