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Share on XHow reaching consumers with contextual relevance during high-traffic events drives impact and ROI.
As 2026 unfolds, major sporting events and cultural moments are set to capture global attention like never before. One brand, for example, saw a 35% surge in sales during major events, proving that consumers are more likely to engage and convert when inspired by these occasions. This underscores the advantage for brands that plan and activate strategically.
For advertisers, performance isn’t just about one season — it’s about seizing multiple high-impact moments throughout the year.
That’s why IAS created “2026 Targeting Playbook: Boost Performance During The Year’s Biggest Moments,” a guide to help marketers navigate, plan, and capture these opportunities with confidence and control.
Inside, you’ll find:
- Five key tentpole events that drove measurable increases in traffic and engagement
- Insights into when and how consumers are most likely to convert
- Strategies for brands to maximize their impact across multiple high-visibility events
- Proven approaches to increase ROI from each major event
Don’t miss out. Make every impression count.
