The Open Web can become tangled pretty easily, but the latest OM SDK makes it a lot simpler. In collaboration with several industry partners, IAS and the IAB Tech Lab have released Open Measurement for Open Web Video.
In this co-hosted webinar with Jill Wittkopp, Head of Product at the IAB Tech Lab, we walk through what the new SDK does, the benefits of adopting it, and what the Tech Lab has in store for the rest of 2021.
