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Seamlessly sync your IAS settings on programmatic campaigns in Amazon DSP with one turnkey solution: Quality Sync. IAS is pleased to share that our Quality Sync pre-bid segment is now available in Amazon DSP so you can simplify your workflow and streamline programmatic advertising efforts, all in one place.
Quality Sync bundles IAS’s brand safety, invalid traffic, brand suitability, MFA protection, URL blocklists, keyword blocklist settings, and more to provide comprehensive coverage across your programmatic media investments in Amazon DSP.
With Quality Sync in Amazon DSP, you can:
- Simplify Your Workflow: Automatically match your IAS blocking settings across all channels for programmatic buys for a streamlined, simplified programmatic campaign workflow.
- Minimize Human Error: Manage all of your IAS brand safety, brand suitability, and invalid traffic settings all in one place to ensure end-to-end accuracy.
- Reinvest in Your Brand: By automating the alignment of IAS’s pre- and post-bid settings, you can significantly lower block rates and enhance quality impressions, allowing you to allocate savings back into your brand.
Contact an IAS representative today to activate Quality Sync in Amazon DSP and learn more about available IAS products in Amazon DSP.
