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Share on XAccess greater control over brand-suitable ad placements on TikTok
Maximizing investments and driving ROI on TikTok is easier than ever. We’ve expanded our industry-leading Social Optimization product to include pre-bid Video Exclusion Lists, empowering you with greater control over your advertising investments on TikTok.
With Social Optimization for TikTok, you get:
- Enhanced Customization: Drive further custom suitability on TikTok aligned to the 12 industry-aligned categories with Video Exclusion Lists by avoiding unsuitable content based on your brand-specific needs.
- Comprehensive Global Coverage: Pair IAS’s Total Media Quality for TikTok with Social Optimization to ensure a comprehensive global solution for the platform.
- Ease of Activation: Seamlessly activate Video Exclusion Lists and access automatically measured and classified impressions from individual campaigns to exclude adjacent content that does not meet your brand preferences. Validate lists are working as intended with Total Media Quality and adjust your suitability strategy as needed.
- Frame-by-Frame Analysis: Accurately classify content at scale through frame-by-frame analysis, which is up to 74% more accurate than frame sampling. Frame-by-frame analysis is powered by IAS’s AI-driven Multimedia Technology, combining image, audio, and text signals.
This expansion helps you meet individual brand suitability and contextual requirements while having greater control and confidence in your ad placements on TikTok. Together, IAS optimization and measurement solutions create a closed-loop on TikTok, letting you drive greater media efficiency and ROI.
Access the one sheet now and reach out to an IAS representative to get started.
