Consumers engage differently with social content, but viewability standards are the same across the industry regardless of the environment.
Starcom UK’s client, a large, global financial advertiser, requires high viewability for all digital channels, including on Facebook, in order to justify a larger media investment.
By using IAS data, Starcom UK’s social team adjusted their media buying strategy to meet viewability requirements for the client and deliver strong performance on Facebook. IAS’s Facebook reporting with dynamic charts helped Starcom understand performance at a granular level.
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