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Share on XPartnership brings exclusive content-level Brand Safety and Suitability Measurement to Kwai
We are pleased to share that we have partnered with Kwai for Business with our AI-driven Total Media Quality for Kwai for Business product suite. Total Media Quality for Kwai for Business includes industry-leading Viewability and Invalid Traffic measurement as well as exclusive, first-to-market content-level Brand Safety and Suitability measurement.
Through this partnership, advertisers now have access to IAS’s best-in-class solution to improve media quality and reduce brand risk. With this additional layer of trusted, third-party transparency, advertisers can confidently engage with Kwai’s over 100 million monthly active users in Brazil and Indonesia alone.
With Total Media Quality for Kwai for Business, advertisers can:
- Place Ads Next to Higher-Quality Media: Powered by IAS’s Multimedia Technology, IAS Brand Safety and Suitability Measurement for Kwai utilizes responsible AI for frame-by-frame analysis, combining image, audio, and text signals to accurately classify content at scale, including misinformation, aligned to industry standards.
- Protect Their Ads Against Misinformation: Gain content-level insights aligned to industry standards—including Misinformation.
- Access Enhanced Reporting: Through trusted, third-party daily reporting in IAS Signal, IAS’s unified reporting platform, advertisers can ensure their ads are driving engagement and reaching real users with key metrics including Viewability, Time-in-View, Percent Completed, IVT Rate, and more.
Reach real users in brand-safe and suitable environments on Kwai. Contact an IAS representative and access the one sheet to get started.
