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Share on XSafeguard and scale your brand with Brand Safety and Suitability Measurement for Pinterest
As users pin their picture-perfect boards, marketers prioritize picture-perfect ad placements. Platforms like Pinterest are a staple for consumers, and it’s critical that marketers are engaging real users in a brand suitable environment.
Starting today, IAS and Pinterest have joined forces to provide Brand Safety and Suitability Measurement aligned to industry standards, as part of Total Media Quality for Pinterest. Powered by IAS’s AI-driven Multimedia Technology, our measurement utilizes machine learning for frame-by-frame analysis, combining image, audio, and text signals to accurately classify pins at scale.
With Total Media Quality for Pinterest, you get:
- Comprehensive reporting across Viewability, Invalid Traffic, and Brand Safety and Suitability Measurement with content-level insights to stay informed and take action.
- AI-driven Multimedia technology, combining image, audio, and text to accurately classify content at scale.
- Global availability in 50+ languages for comprehensive third-party measurement.
Safeguard and scale on Pinterest with Brand Safety and Suitability Measurement live now. Access the one sheet and reach out to an IAS representative to get started today.
