How to get seamless transparency into your media quality inventory
IAS has enhanced Total Visibility to include a new performance dashboard in IAS Signal, providing even greater transparency into the programmatic supply path.
As media budgets are cut, advertisers are under more scrutiny to prove how media quality investments help drive results. IAS’s Total Visibility enables advertisers to get a singular view of their programmatic campaigns’ performance that includes media quality, media cost, supply path, and now, performance metrics—all in one place. Recent IAS analysis has shown that optimizing towards Quality Impressions can result in an 11% increase in conversion rate.
With IAS’s new Performance Dashboard in IAS Signal, you can access metrics including:
- Success Rate Over Time to prove the long-term value of quality media on campaign performance
- Cost per Action to understand which programmatic supply paths are driving conversions efficiently
- Conversion Rate to power marketing decisions based on industry-leading media quality data
Access seamless transparency between media quality and performance today. Download the one sheet to get started.