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It might seem like cookies were made for digital advertising, but when it comes to the perfect match, we promise there are plenty of other fish in the sea. Like any breakup, the road to recovery includes some challenges, and this one is no different: targeting complexities, technological implications, and policy changes are just a few of the concerns facing a cookieless landscape. Thankfully, the digital advertising industry is poised to move on to bigger and better things.
In this webinar, we’re going into even more detail on this important topic, and exploring how to reach consumers across devices, channels, and platforms — without the need for the third-party cookie. From contextual targeting to cognitive semantic technologies, IAS has you covered with innovative solutions and industry thought leadership.
Join Glenn Perera, IAS Director of Product Strategy, for the second installation in our Cookieless Campaigns series.
