Many advertisers still take for granted that any digital impression has value if it can be counted, priced and optimised. But in today’s 2026 landscape, marked by fraud, low-quality AI-generated content and complex media environments this assumption no longer holds...
As advertising budgets continue to shift towards social media and digital video, marketers are following where attention, culture and consumer decisions now live. But as spend enters these environments, control increasingly shifts to algorithms and fast-moving content ecosystems — making...
Strengthen brand protection across the Open Web, Social Media and CTV The 2026 Winter Olympics are fast approaching. For brands, this flagship global event presents a rare opportunity to capture audience attention at scale across streaming, social and digital platforms....