Taboola
Taboola is one of the world’s largest native advertising platforms, powering exclusive native and outstream video placements via direct integrations on over 9,000 publishers across the open web.
Epsilon
Epsilon is the leader in outcome-based marketing for personalizing consumer journeys with performance transparency. Built on proof, not promises™, Epsilon helps marketers anticipate, activate & prove measurable business outcomes.
With 91% of Pinners saying that Pinterest is filled with positivity, Pinterest’s mission is to bring everyone the inspiration to create a life they love.
Bidtellect
Powering Smarter Advertising. Bidtellect's context-driven optimization capabilities, post-click engagement measurement, creative services, and unparalleled scale in consumer-friendly ad environments have all been developed to drive performance for advertisers without relying on traditional cookie-based advertising.
Harnessing 2020’s media quality lessons for greater publisher gains
This article authored by Paul Nasse, MD EMEA and it was originally published in What’s New In Publishing It is understandable that people are eager to move on from the year no one expected, although that doesn’t mean the challenges...
Programmatic media quality trends
Transparency and trust are not new topics of conversation in the world of programmatic advertising. However, over the last 12-18 months, we have seen these issues return to the fore as transparency across the media supply chain has become even...
Analytics Deep Dive: IAS Facebook Reporting
As the digital industry becomes increasingly complex, transparency remains at the heart of campaign success. The need to understand media value and connect the dots between marketing efforts and results is driving conversations across the industry. Whether you’re focused on...
Industry Voices: Q&A with Ed Pizey, Data Partner at Wavemaker
In this exclusive Industry Voices interview, IAS spoke to Ed Pizey, Data Partner at Wavemaker, who shared his experience and gave insights into how the agency is transitioning away from cookies by June 2021. Data privacy legislation is rapidly changing...
YouTube on CTV: Fast Forward, The Future is Now
After witnessing years of growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. With content creation and audiences increasing by the minute, advertisers are looking to shift budgets away from...
Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic
In the next video of the Quick Bytes series, we help you stay up to date by bringing you a quick guide to a recent development in digital advertising concerning transparency in programmatic buying, Supply Path Optimization. The dynamics of...
