Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic
In this Quick Bytes video, we guide you through a recent development in digital advertising concerning programmatic buying, Supply Path Optimization
Navigating Media Quality – Trends from H2 2020
We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets. Consumers and the advertising industry at large, have shifted their focus toward digital in 2020 and media quality took centre...
CTV Brand Safety is Scalable and Available Now
Still waiting to tap into CTV inventory? Now is the time. After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. In fact, 90% of consumers...
Your 2021 guide to the OM SDK
As part of the IAB Working Group for The Open Measurement Software Development Kit (OM SDK), we are excited to support the expansion of standardized measurement to Open Web Video, available now for integration! The OM for Open Web Video...
Brand sentiment analysis: Why positivity alone is no longer enough
This article is written by our EMEA MD, Nick Morley and was originally published in Marketing Tech News. Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately classify...
Addressing targeting in the cookieless world
Cookies formulate our web identity determining what content is displayed to each individual. Up to now, third-party cookies have been the linchpins of audience addressability: gathering the data required to dynamically optimise creative, frequency capping, and retargeting. After more than...
OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)
A foolproof roadmap with examples to see whether you’re streaming through a CTV device Consumers on couches are spending more time than ever binge-watching streaming content on Connected TV (CTV) devices, but have you ever tried explaining that to them?...
2020 Holiday Shopping: Consumer Predictions vs. Reality
Last September, IAS asked European consumers about their shopping and advertising preferences during the upcoming holiday season. We wanted to gauge what eCommerce may look like during a time where in-person shopping saw major disruptions. As the holidays end and...
Industry Pulse 2021: The Most Unexpected Predictions
Last year, a global pandemic took the world by surprise and led to massive changes in all aspects of life. Together, we adapted to a turbulent year and have arrived in 2021 with both uncertainty and hope. In December 2021,...
IAS Webinar: Addressing Targeting in the Cookieless World
Third-party cookies are about to crumble as a result of growing data privacy regulations, and its demise through 2021 will remain top of mind for every marketer. The IAS Industry Pulse Report, which surveyed digital advertising experts, found that for...
