Author at Integral Ad Science

How to implement a brand safe strategy

Launched at the IAB UK’s Digital Trust Forum, the IAB UK’s new Content Verification Guide highlights key factors to consider when implementing a brand safety strategy. With content verification at the core of innovation and development for IAS, we were...

February 16, 2020

Brand Safety & Suitability Insights

Loves me, loves me not: A Data Valentine

Whether you're single or coupled, IAS wishes you a happy Valentine's Day with this creative analysis of some 2019 data.

February 14, 2020

Brand Safety & Suitability

Brand Suitability at the IAB UK Digital Trust Forum

In January 2020 the IAB UK held their first ever Digital Trust Forum. The event aimed to bring the industry together to discuss trust and transparency in the world of digital advertising. The day was packed with insight, intellect and...

February 13, 2020

Brand Safety & Suitability Research Resources Topics

How do you find brand suitable spaces?

Guinness beer is renowned for its clever and resonant advertising. In 1929, when the company launched its first tagline, “Guinness is good for you,” Rupert Guinness famously declared to the world that “the quality of our advertising must be equal...

January 28, 2020

CTV & Video Insights

Open Measurement: The final lap

The Open Measurement initiative was created to solve an industry-wide challenge, but there's still more to do when it comes to streamlining measurement in the digital advertising ecosystem.

January 28, 2020

2020 Western Europe Industry Pulse Report

Research Resources

2020 Western Europe Industry Pulse Report

The findings of our 2020 Western Europe Industry Pulse Report highlight the key trends, technologies, and challenges media professionals across Western Europe expect to drive change in digital advertising this year. From mobile, data privacy, and contextual advertising, we find...

January 22, 2020

Brand Safety & Suitability

Brand Safety: The evolution to brand suitability

At Integral Ad Science, we’ve had a strong brand safety solution. We’ve created an introductory guide to explain what is the brand suitability.

January 20, 2020

Brand Safety & Suitability Insights

Brand Suitability: Are you there yet?

Does your brand safety strategy tick all the boxes? Find out! Test the strength of your digital advertising campaign today.

January 14, 2020

Brand Safety & Suitability Research Resources Topics

Brand safety is best for everyone. Brand suitability is best for you.

At Integral Ad Science, we’ve had a strong brand safety solution since our inception. Now, as the number of platforms and places your brand can appear rapidly grows, relying just on safety is not enough. We’ve invested in new technologies that take into consideration...

January 13, 2020

Insights

10 predictions for 2020

A new year has arrived, and we’re excited to see what it the new decade holds. Find out what our team of experts predict is going to be big in 2020. ONE – Around the world in 5G! 2020 will...

January 10, 2020

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IAS Team

MORE POSTS BY IAS Team

How to implement a brand safe strategy

Loves me, loves me not: A Data Valentine

Brand Suitability at the IAB UK Digital Trust Forum

How do you find brand suitable spaces?

Open Measurement: The final lap

2020 Western Europe Industry Pulse Report

Brand Safety: The evolution to brand suitability

Brand Suitability: Are you there yet?

Brand safety is best for everyone. Brand suitability is best for you.

10 predictions for 2020

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