Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Investor Relations
Contact
UK UK
US US DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Contact Us
UK UK
US US DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
  1. Home
  2. | Topics
  3. | Brand Safety & Suitability
  4. | How to implement a brand safe strategy
February 16, 2020 by IAS Team

How to implement a brand safe strategy

Brand Safety & Suitability
Topics
Share:
How to implement a brand safe strategy

Launched at the IAB UK’s Digital Trust Forum, the IAB UK’s new Content Verification Guide highlights key factors to consider when implementing a brand safety strategy.

With content verification at the core of innovation and development for IAS, we were proud to be one of the key contributors to this important and timely report.

Brand suitability and content verification are core to all corners of the advertising ecosystem. Some of the most important factors that need to be considered when implementing a brand safety strategy are the following:

  • Misuse or overzealous use of content blocking can be damaging for both brands and publishers. Brands limit their reach by ruling out safe environments and publishers struggle to monetise their content
  • Brand safety considerations need to be factored in from the start of campaign planning, as early as when choosing a buying model
  • A hard news environment is not necessarily detrimental to your brand, with research showing that brain response is very similar for hard and soft news stories. In fact, a hard news environment delivers higher dwell times and higher potential for memory encoding

To access the full Content Verification guide, download it here. For more information on content verification, head to the IAS website, or read up on our related blog posts, below:

  • Brand Suitability at the IAB UK Digital Trust Forum
  • How do you find brand suitable spaces?
  • Brand safety is best for everyone. Brand suitability is best for you.

 

Access the content now.
Download
Access the case study now.
Download
Access the guide now.
Download
Access the research now.
Download
Sign up for insights right to your inbox.
Subscribe now ›

Related Posts

Introducing IAS pre-bid brand safety on TikTok
Introducing IAS pre-bid brand safety on…
Learn more ›

January 18, 2023 by IAS Teams

Navigating the ongoing European energy crisis
Learn more ›

November 22, 2022 by IAS Teams

Post-Bid Brand Safety & Suitability on TikTok
Post-Bid Brand Safety & Suitability on…
Learn more ›

October 17, 2022 by IAS Teams

IAS white red logo
Sign up for fresh insights

Solutions

By Product Type

Ad Fraud

Brand Safety & Suitability

Contextual Targeting

Viewability

Efficiency & Optimization

By Channel

CTV & Video

Programmatic

Proprietary Platforms

Mobile & In-App

Audio

By Customer Type

Brands & Agencies

Publishers

Platforms & Partners

Insights

IAS Insider

Research

Media Quality Reports

About IAS

Quality Impressions™

Newsroom

Leadership & Awards

Careers

Helpful Links

Contact

Log in

© 2023 Integral Ad Science, Inc.

Accessibility_Icon Accessibility statement

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

© 2021 Integral Ad Science, Inc.

Search

Hit enter to search or ESC to close

Download Content

Fill out the form to have this content delivered directly to your email inbox.

Subscribe now

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.