Author at Integral Ad Science

Media Quality Report – Better media quality for better media outcomes

The 16th edition of the IAS Media Quality Report has just landed. In this report, we offer in-depth analyses of worldwide media quality and performance trends from 20 countries across APAC, EMEA, LATAM and North America. As our global communities...

March 30, 2022

Brand Safety & Suitability

Navigating brand safety and suitability during geopolitical conflict

Russia’s war on Ukraine is challenging for all businesses. The crisis is forcing brands to think long and hard about where is and isn’t acceptable for their ads to show up. Advertisers are worried about appearing next to distressing information,...

March 29, 2022

Does Media Quality Drive Attention and Outcomes?

Insights

Does Media Quality Drive Attention and Outcomes?

It’s no secret that media quality metrics are a common standard in IAS’s reporting – and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. Powered...

March 29, 2022

Interviews

Masters of Media – 10 minutes with Lisa Kopp Johnson, SVP of Global Agency Development and Brand Partnerships at IAS

Tell us a bit about yourself – who you are, what you do at IAS! My name is Lisa Kopp Johnson and I joined IAS about 6 months ago as SVP of Global Agency Development and Brand Partnerships. I’m thrilled...

March 28, 2022

Dentsu is Future-Proofing for a Cookieless World

Case Studies Contextual Targeting

Dentsu is Future-Proofing for a Cookieless World

Explore our latest case study and learn how Dentsu and IAS helped a major fashion retailer in the UK to plan for the cookieless world. As a fully performance-focused brand, all of the campaigns needed to drive sales/ROI and focused...

February 16, 2022

Insights

Masters of Media – Q&A with Csaba Szabo

In the latest episode of “IAS Masters of Media” series, we sat down with Csaba Szabo, our new EMEA Managing Director to discuss his 2022 focus, and some of the best business advice that he has received in the past....

February 8, 2022

Brand Safety & Suitability Research Social Platforms

Social Media Ad Receptivity in the UK

With the unparalleled reach and universal adoption of social media, it’s no surprise that social ad spend is projected to reach £8.95 billion in the UK alone by 2023. Media budgets are flowing to social platforms, so how can advertisers...

February 3, 2022

Interviews

Masters of Media – Q&A with Paul Nasse

In this “IAS Masters of Media” series, we speak to the people behind the IAS brand on all matters digital. Meet Paul Nasse, our RVP Agency Development, EMEA. Tell us a bit about yourself – who you are, what you...

January 20, 2022

Industry Pulse: Transparency, trust, and the trends that will shape the next 12 months

Research

Industry Pulse: Transparency, trust, and the trends that will shape the next 12 months

As 2021 winds down and the industry reflects on the last year, IAS conducts our annual deep dive into the trends and technology that will shape the future: The Industry Pulse. In our survey of top media experts, IAS discovered…...

December 16, 2021

Voice of the Buy-Side – Q&A with Steve Eastwood

Interviews

Voice of the Buy-Side – Q&A with Steve Eastwood

10 minutes with Steve Eastwood – Global Communications and Strategy Lead at William Grant and Sons Can you briefly tell us about your role at William Grant & Sons? I am a Global Communications and Strategy lead at William Grant...

December 12, 2021

Brand Safety & Suitability

Essential guide: Brand Safety and Suitability

The future of media quality goes beyond binary brand safety techniques. While most brands agree on what constitutes unsafe content, the ideal advertising environment is likely to be unique to a given brand. That’s where brand suitability comes in. But...

December 9, 2021

Interviews

Masters of Media – Q&A with Tom Page

In this “IAS Masters of Media” series, we speak to the people behind the IAS brand on all matters digital. Meet Tom Page, our Director Publisher and Platform. Tell us about yourself and your role at IAS My role is to...

December 6, 2021

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IAS Team

MORE POSTS BY IAS Team

Media Quality Report – Better media quality for better media outcomes

Navigating brand safety and suitability during geopolitical conflict

Does Media Quality Drive Attention and Outcomes?

Masters of Media – 10 minutes with Lisa Kopp Johnson, SVP of Global Agency Development and Brand Partnerships at IAS

Dentsu is Future-Proofing for a Cookieless World

Masters of Media – Q&A with Csaba Szabo

Social Media Ad Receptivity in the UK

Masters of Media – Q&A with Paul Nasse

Industry Pulse: Transparency, trust, and the trends that will shape the next 12 months

Voice of the Buy-Side – Q&A with Steve Eastwood

Essential guide: Brand Safety and Suitability

Masters of Media – Q&A with Tom Page

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IAS Team

MORE POSTS BY IAS Team

Access the content now.​

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Access the research now.​

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Access the research now.