Ensuring viewability across emerging channels
What is the current state of viewability in these emerging channels, and how can the industry develop effective consistent standards across the board?
2016 UK year-end survey results
In December 2016, we surveyed over 130 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
Everything you wanted to know about fake news
In just the last few weeks, we’ve seen an intense focus on “fake news” and what it means to the advertising community. And with that scrutiny comes a lot of questions. Here are some answers.
CMSWire: How to Engage Customers in a New, Mixed-Reality World
MR has the potential to replace all screens. Like scenes out of “Minority Report,” it’s not too much of a stretch to envision a world where we can conjure up content and engage with it using gestures.
