Creatives made for social drive better performance
Devising an effective social creative strategy is critical for success on social.
Social Cheat Sheet
Our Social Cheat Sheet has the key objectives you should be incorporating into your digital strategy, as well as a simple plan-of-action to scale your social ROI.
Ubisoft Canada increases social ROI using IAS’s data driven insights
It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...
PSA, MediaCom, IAS and YouTube pledge for brand safety
Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.
Top 5 tips to improve your social buys
There are now over three billion social media users in the world – that’s 40% of the world’s population. According to recent research by Ofcom, we spend nearly 24 hours online per week, check our mobile phones every 12 minutes...
Industry Pulse report: UK digital advertising opportunities in 2019
IAS UK Industry Pulse report, a deep dive into the trends, technologies, and priorities set to drive change across the UK’s digital advertising landscape in 2019.
2019 Predictions from IAS
Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.
Ask a Brand Safety Officer: Joshua Lowcock – Global Brand Safety Officer, UM Worldwide
We sat down with Joshua Lowcock, Global Brand Safety officer at UM Worldwide, to learn more about his new role and how the agency plans to tackle the brand safety challenges.
Case study: Improve your social viewability
Learn how a major CPG turned to IAS to to increase its understanding of media quality and to gain greater transparency into its campaigns on social media.
Ask a social buyer: iProspect
We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.
