Insights Archives

The intersection of tech and talent at Columbia Business School

IAS chief executive Lisa Utzschneider spoke at the Columbia Business School’s Women’s Business Leadership in Tech conference for a panel titled, “The Intersection of Tech + Talent: CEOs in Conversation,” with Robert F. Smith of Vista Equity Partners, Amy Zupon...

April 25, 2019

Ad Fraud Brand Safety & Suitability Insights Topics Viewability

What we heard at the IAS UK Innovation Summit

On April 4th, our UK IAS team hosted the UK Innovation Summit. The event brought together people from all corners of the digital advertising ecosystem – brands, publishers, agencies, and tech partners were all present to discuss the future of...

April 23, 2019

Brand Safety & Suitability Insights Topics

The 20 most blocked keywords in March 2019

April 17, 2019

How does your media quality compare to UK benchmarks?

Ad Fraud Insights Viewability

How does your media quality compare to UK benchmarks?

In our H2 2018 report, we analyse hundreds of billions of digital impressions to provide media quality benchmarks for display and video ad inventory across desktop, mobile web, and mobile in-app.

April 2, 2019

Not Just Opportunity: How We Actually Use AI and Machine Learning

Ad Fraud Insights

Not Just Opportunity: How We Actually Use AI and Machine Learning

In 2019 IAS surveyed over 150 digital advertising professionals, representing the buy and sell sides of our industry, to understand the trends, challenges, and opportunities that would shape 2019. We released our findings in the IAS UK Industry Pulse. One...

March 12, 2019

Ad Fraud Insights Viewability

Shop for verification & drop low-quality impressions

This article was written by Nick Morley, EMEA MD, and originally published in Retail Tech News. The search for value is increasingly taking shopping online. Almost nine-in-ten retail purchases (87%) are now made via the web, with shoppers citing key reasons for going...

November 23, 2018

What brands need to know about avoiding digital advertising’s festive fraudsters

Ad Fraud Insights

What brands need to know about avoiding digital advertising’s festive fraudsters

This article was written by Nick Morley, EMEA MD and originally published in The Drum. From Singles Day to Black Friday, Thanksgiving to Christmas, Q4 is a key consumer retail period, but also offers many opportunities for fraudsters to target...

November 20, 2018

Insights Viewability

The enduring impact of viewability, according to IAS

The interview with Integral Ad Science (IAS) CEO, Scott Knoll, was originally appeared in The Drum. Audiences today are consuming most – if not, all – of their media through digital, and that brings “complexities” for marketers, according to Integral...

October 19, 2018

Insights Media Quality Reports Research

H1 2018 UK Media Quality Report

Every month IAS analyses hundreds of billions of impressions globally. These impressions span across every channel and platform from desktop and mobile to video and walled garden social platforms. We evaluate these impressions for viewability, potential ad fraud, and brand...

October 5, 2018

Ad Fraud Case Studies Insights Publisher Research

Case Study: How publishers can reduced fraud with Optimisation

A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...

September 12, 2018

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Category: Insights

The intersection of tech and talent at Columbia Business School

What we heard at the IAS UK Innovation Summit

The 20 most blocked keywords in March 2019

How does your media quality compare to UK benchmarks?

Not Just Opportunity: How We Actually Use AI and Machine Learning

Shop for verification & drop low-quality impressions

What brands need to know about avoiding digital advertising’s festive fraudsters

The enduring impact of viewability, according to IAS

H1 2018 UK Media Quality Report

Case Study: How publishers can reduced fraud with Optimisation

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