IAS Innovation Summit: Agency Change
At the IAS Innovation Summit, digital media leaders give their recommendations and insights into how best to navigate agency change.
IAS Innovation Summit: Contextual innovation
At the IAS Innovation Summit experts from IAS and Diageo discuss how contextual targeting is changing the digital advertising landscape.
IAS Innovation Summit: Diversity & Leading by Example
At the IAS Innovation Summit our panel spoke on how the advertising industry has taken steps to promote diversity and inclusion and where responsibility lies.
Delivering control and efficiency with Google Display & Video 360
IAS has partnered with Google to integrate its solutions into Display & Video 360 and Campaign Manager. Consumers are more likely to engage with advertising that is adjacent to content that aligns with a campaign’s message or a brand’s values....
Consumer Trends That Will Shape the 2020 Holiday Shopping Season
The holiday shopping season is already upon us, with only 7 weeks until Christmas. With the coronavirus pandemic creating huge shifts in consumer behaviour, brands and retailers are having to rethink how they will approach this year’s shopping period. To...
The Power of Context, a UK consumer research
In our latest research, IAS explores how context and sentiment inform consumer perceptions in the UK The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Previous IAS research has shown how consumer perception...
Programmatic drives media quality improvements
IAS recently released its latest Media Quality Report for H1 2020, providing transparency into the performance and quality of UK digital media, alongside global comparisons. The report provides benchmarks for levels of viewability, brand risk, and ad fraud across digital...
Driving Efficiencies: Awlogy on IAS Automated Tag
Long before ads are seen by consumers, they require hours of creativity, focus, and manual work. Digital campaign trafficking is, at times, tedious, and the tag wrapping process can be subject to human error. Recognizing this challenge, IAS developed the...
Top 3 Consumer Trends this Holiday Shopping Season
With only 11 weeks until Christmas, the holiday shopping season is already upon us. As the coronavirus pandemic is creating huge shifts in consumer behaviour, this holiday season is shaping up to be like no other. To help advertisers understand...
Digital Media Quality Trends for H1 2020
We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets.
DMEXCO @Home – Virtual at Scale
This year’s DMEXCO was a little different, and here we pick out the top 3 key messages we took away from DMEXCO@home 2020.
Holiday shopping in a year like no other
The 2020 holiday shopping season is shaping up to be like no other that has gone before. Instead of scouring for deals in print catalogues, or visiting large shopping centres, consumers will be lighting up their nearest screen to...
