Resources Archives

Developing a data driven Facebook strategy

Developing a data driven Facebook strategy

Tune in to our on-demand webinar with Facebook’s Anna Erlandsson, Marketing Science Partner, Nordics in conversation with Paul Astbury, Business Development Director IAS, as they share best practices to help you maximize the effectiveness of your Facebook buys

September 21, 2020

Insights

Back to school: lessons to be learnt from Covid-19

Covid-19 has changed life as we know it. Businesses shuttered offices, brands slashed media budgets, and even exams were originally graded by an algorithm. Integral Ad Science’s Paul Nasse assesses what marketers have learnt in the last six months,...

September 16, 2020

Reintroducing the IAS Quality Impressions™ metric

Insights

Reintroducing the IAS Quality Impressions™ metric

IAS Quality Impressions™ metric helps you do just that: it ensures media quality standards for driving effectiveness.

September 10, 2020

Insights Social Platforms

Introducing Channel Science: A streamlined solution for YouTube

Integral Ad Science announces Channel Science, an industry-leading offering for YouTube in partnership with Channel Factory.

August 12, 2020

Viewability Webinar: Seeing is Believing

Topics Viewability Webinars & Videos

Viewability Webinar: Seeing is Believing

In this viewability webinar, Integral Ad Science helps you understand today's challenges and define the best viewability solution for you.

August 6, 2020

No Cannes Do! (Virtual) Conversations for Cannes Lions 2020

Insights

No Cannes Do! (Virtual) Conversations for Cannes Lions 2020

Usually at this time of year, the who’s who of creativity and advertising would be descending on the south coast of France. For 2020 however, the coronavirus pandemic has meant that the Cannes Lions festival is postponed until June 21-25,...

June 22, 2020

Media transparency in the era of efficiency with Total Visibility

Open Web Webinars & Videos

Media transparency in the era of efficiency with Total Visibility

Discover how advertisers can increase media transparency and take back control of their programmatic media spend with Total Visibility.

June 12, 2020

Ad Fraud Brand Safety & Suitability Case Studies Topics Viewability

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...

June 4, 2020

Scale your YouTube strategy with confidence

Channels CTV & Video Social Platforms Webinars & Videos

Scale your YouTube strategy with confidence

YouTube has two billion users. Those users watch billions of videos a day and generate billions of views. Tune into our latest webinar with YouTube and discover how to deliver impactful campaigns, in brand suitable environments, that truly connect with...

June 2, 2020

IAS Coronavirus Ad Adjacency Study explained

Insights Webinars & Videos

IAS Coronavirus Ad Adjacency Study explained

Explore the findings of our Coronavirus Ad Adjacency Study and learn how Covid-19 has impacted consumer perception of digital advertising.

May 13, 2020

Coronavirus Ad Adjacency Study: mapping consumer sentiment & behaviour

Research Resources

Coronavirus Ad Adjacency Study: mapping consumer sentiment & behaviour

In the midst of the evolving coronavirus pandemic, the advertising industry continues to seek guidance on how to best navigate brand suitability. Advertisers have been quick to make adjustments, but it’s important to remember that brand suitability requires a...

May 4, 2020

Channels CTV & Video Efficiency & Optimisation Insights

Video Unified Everywhere

Seamlessly measure Video Everywhere with the Unified Video Tag that covers all your video buys, across devices, including CTV!

April 29, 2020

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Resources

Developing a data driven Facebook strategy

Back to school: lessons to be learnt from Covid-19

Reintroducing the IAS Quality Impressions™ metric

Introducing Channel Science: A streamlined solution for YouTube

Viewability Webinar: Seeing is Believing

No Cannes Do! (Virtual) Conversations for Cannes Lions 2020

Media transparency in the era of efficiency with Total Visibility

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

IAS Coronavirus Ad Adjacency Study explained

Coronavirus Ad Adjacency Study: mapping consumer sentiment & behaviour

Video Unified Everywhere

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