Resources Archives

Bots Don’t Buy – Ad Fraud Explained

Bots exist to trick brands to pay for fraudulent impressions; and fraudsters are profiting in the billions! In this on-demand webinar, we explain the different types of ad fraud and how to effectively protect your media investment.

April 28, 2020

IAS perspective on the IPA Bellwether Report

Insights

IAS perspective on the IPA Bellwether Report

The latest IPA Bellwether Report has launched, capturing data from the first quarter of 2020 and giving a perspective on digital trends. Potentially one of the most turbulent times for media and digital, the results were, unsurprisingly, very different to...

April 24, 2020

Brand Safety & Suitability Insights

IAS Update: COVID-19 & Keyword Blocking

How to take a nuanced approach to keyword blocking and support quality journalism. Review the latest keyword guidance for brand here

April 20, 2020

The latest media quality findings for H2 2019

Insights Media Quality Reports Research Resources

The latest media quality findings for H2 2019

Integral Ad Science (IAS) has released its Media Quality Report (MQR) for the second half of 2019. After measuring over 1 trillion media metrics each day, we analyse the data to provide transparency into the performance and quality of UK...

April 2, 2020

Brand Safety & Suitability Research Resources Topics

Managing digital advertising during COVID-19

As a result of the COVID-19 pandemic, many marketing and publishing professionals are understandably seeking guidance on how to appropriately navigate today’s unprecedented situation.

March 31, 2020

Ad Fraud Guides Research

Ad Fraud Essentials Guide

Integral Ad Science introduces its updated Ad Fraud Guide. We are here to make the complex topic of ad fraud easier to understand.

March 30, 2020

Brand Safety & Suitability Insights

Combating the global spread of COVID-19

IAS is proud to partner with the Ad Council to publish public service announcements in response to the COVID-19 pandemic.

March 25, 2020

Brand Safety & Suitability Publisher Webinars & Videos

The Post Cookie Fallout

In our “Post-Cookie Fallout” webinar we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. The shift away from cookie-based targeting is the perfect opportunity for publishers...

March 23, 2020

Webinars & Videos

On-Demand Webinars

Looking for some on-demand entertainment to keep your work (from home) day moving? All of our past webinars are on-demand and ready to watch.

March 23, 2020

Impressions from IAS – Q&A with Paul Nasse

Insights

Impressions from IAS – Q&A with Paul Nasse

To celebrate diversity across the digital advertising industry, Integral Ad Science is sharing the latest insight and greatest advice from our very own industry professionals, to raise awareness against bias and help take action for equality. Next in our Impressions...

March 13, 2020

Impressions from IAS – Q&A with Ximena Ormaechea

Insights

Impressions from IAS – Q&A with Ximena Ormaechea

March 11, 2020

Ad Fraud Brand Safety & Suitability Insights

Six things set to shake up marketing in 2020

For marketers working in digital advertising, 2019 was a year of learnings and change. Nick Morley highlights what they need to know in 2020. Businesses are compelled to innovate to remain relevant, particularly at a time when new regulations, tools...

March 9, 2020

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Resources

Bots Don’t Buy – Ad Fraud Explained

IAS perspective on the IPA Bellwether Report

IAS Update: COVID-19 & Keyword Blocking

The latest media quality findings for H2 2019

Managing digital advertising during COVID-19

Ad Fraud Essentials Guide

Combating the global spread of COVID-19

The Post Cookie Fallout

On-Demand Webinars

Impressions from IAS – Q&A with Paul Nasse

Impressions from IAS – Q&A with Ximena Ormaechea

Six things set to shake up marketing in 2020

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