Ad Fraud Archives

Monetising ad fraud: the fraudsters perspective

The IAB and Ernst & Young estimate that $4.6 billion is lost due to ad fraud / non human traffic annually in the US. This is only one estimate, there are numerous estimates, with some reaching over 10 billion. However,...

September 19, 2017

Ad Fraud Brand Safety & Suitability Insights Viewability

The current state of media quality in the UK

The Integral Ad Science (IAS) H1 2017 UK Media Quality Report highlights brand safety, ad fraud, and viewability trends for both UK desktop and video advertising, and additionally now includes global mobile web and in-app advertising data.

September 14, 2017

Ad Fraud

Now’s not the time to brush ad fraud under the carpet

When supposed losses of up to $5 million a day were bandied about the digital advertising industry, it’s safe to say that almost everyone sat up and listened. And maybe the threat of a large financial hit, such as Methbot,...

June 6, 2017

Ad Fraud Topics

Bots: a short guide

When most people think of ad fraud, they think of bots. Click below to get your short guide to bots and bot traffic. Want to learn more about the different types of ad fraud? Download the full guide.

June 5, 2017

Transparency in digital: a Q&A on ad fraud

Ad Fraud Topics

Transparency in digital: a Q&A on ad fraud

In our recent webinar, “Transparency in digital: how did your campaigns stack up?” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions about ad fraud.

May 16, 2017

Ad Fraud Guides

Ad fraud glossary

We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. From ad injection to traffic sourcing, here's your glossary of...

April 25, 2017

Ad Fraud Topics

How does fraudulent traffic occur?

Ad fraud is the deliberate activity that prevents the proper delivery of ads to the right people at the right time, in the right place. Most often, ad fraud refers to certain kinds of traffic, not to publishers or ad...

April 18, 2017

Ad Fraud Channels Mobile & In-App Topics

A short guide to mobile fraud

As mobile continues to grow in consumer usage - and as advertising follows - fraud techniques will become more tailored and pervasive. Learn about the types of mobile fraud and what makes it particularly challenging in this guide.

April 4, 2017

Inside the IAS FraudLab: analysing malware

Ad Fraud

Inside the IAS FraudLab: analysing malware

Integral Ad Science Malware Analyst David Wells gives an account of the fight against ad fraud from the front lines. Get an inside look at how bots work and how security analysts discover threats against advertisers.

February 6, 2017

Ad Fraud

Ad fraud deep dive: what is the true impact of digital ad fraud?

Integral Ad Science's ad fraud and security expert Grzegorz Miaskiewicz explains everything you need to know about ad fraud – the economics behind it, its many elusive forms, and the impact it’s had on our industry.

February 6, 2017

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Category: Ad Fraud

Monetising ad fraud: the fraudsters perspective

The current state of media quality in the UK

Now’s not the time to brush ad fraud under the carpet

Bots: a short guide

Transparency in digital: a Q&A on ad fraud

Ad fraud glossary

How does fraudulent traffic occur?

A short guide to mobile fraud

Inside the IAS FraudLab: analysing malware

Ad fraud deep dive: what is the true impact of digital ad fraud?

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Category: Ad Fraud

ACCESS THE STUDY NOW.

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Access the case study now.

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