The 20 most blocked keywords of February 2017
The 20 most blocked keywords of February 2017.
The 20 most blocked keywords of January 2017
The 20 most blocked keywords of January 2017.
Poll: three examples of brand safety challenges
In our webinar on brand safety, we polled the attendees to see how they would rate different types of risky content. Here are the results.
Protect your brand: how can you avoid inappropriate online content?
In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively...
Protect your brand: how can you avoid inappropriate online content?
In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively...
The bigger picture: why the U.S. should take note of Europe’s approach to fake news
Fake news is rampant in the U.S. media landscape. It’s a threat that goes beyond industries, and beyond markets. It’s important for the U.S., and all other affected markets, to step up and step into collaborative action.
Why is brand safety the new hot topic?
With the steady increase in extremist content, fake news and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far easier for people to spot...
MediaPost: The Marketing Landscape In A Trump Presidency
As marketers, we’re all adjusting to a new reality: much of what we knew (or thought we knew) about American society has been turned on its head. And for marketers navigating the complexities of digital advertising, where context and message...
12 tips to protect your brand
With fake news and extremist sites dominating the headlines, protecting your brand is more important than ever. We’re here to help protect your campaigns from unsafe environments in the planning stage, as well as during the campaign.
How brands can keep apace with the ever changing digital landscape
Brands are coming under ever greater pressure to prove that their budgets are being spent efficiently and that their campaigns reach their target consumer. However, it is not always possible for brands to get clear answers as to whether their...
