Viewability Archives

The enduring impact of viewability, according to IAS

The interview with Integral Ad Science (IAS) CEO, Scott Knoll, was originally appeared in The Drum. Audiences today are consuming most – if not, all – of their media through digital, and that brings “complexities” for marketers, according to Integral...

October 19, 2018

Case Studies Insights Publisher Research Viewability

How a news and culture publisher improved viewability

Learn how a news and culture publishers leveraged IAS solutions to increase the viewability rate of their inventory and meet strict advertiser viewability requirements.

September 12, 2018

Time is on your side: Why time-in-view matters

Insights Viewability

Time is on your side: Why time-in-view matters

It's time to move beyond the impression. Time-based metrics and time-in-view reporting allow marketers to better measure ad exposure and offer new campaign metrics to measure performance.

September 4, 2018

Ad Fraud Brand Safety & Suitability CTV & Video Insights Mobile & In-App Viewability

Update your World Cup playbook: 5 tips for marketers

We analyzed media quality patterns around the World Cup to help marketers update their digital advertising playbook for major global sports events.

July 26, 2018

Ad Fraud Brand Safety & Suitability Open Web Topics Viewability

Does World Cup media score marketer goals?

The World Cup is a sort of sports-world lightning in a bottle, striking every four years to capture the attention of fans around the world. According to FIFA, more than one billion fans tuned in to watch the final game...

July 10, 2018

Ad Fraud Brand Safety & Suitability Channels CTV & Video Open Web Topics Viewability

OTT’s ad supported future

Broadcasters and viewers are both racing toward OTT even as the subscription model is breaking down due to consumer fatigue. That means OTT will soon open up a host of new ad supported opportunity for advertisers.

June 21, 2018

Digital can change for the better, viewability is the proof

Topics Viewability

Digital can change for the better, viewability is the proof

Our changing perception of acceptable view ability levels is a testament to the power of collective action in digital advertising.

May 10, 2018

Channels Mobile & In-App Topics Viewability

Unlocking scale for mobile ad verification with Open Measurement

IAS and the IAB Tech Lab announce the Open Measurement SDK to brings transparency and consistency to in-app mobile advertising

April 11, 2018

Case study: Improve your social viewability

Case Studies Mobile & In-App Social Platforms Viewability

Case study: Improve your social viewability

Learn how a major CPG turned to IAS to to increase its understanding of media quality and to gain greater transparency into its campaigns on social media.

March 28, 2018

Ad Fraud Brand Safety & Suitability Channels Open Web Social Platforms Topics Viewability

Ask a social buyer: iProspect

We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.

March 22, 2018

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Category: Viewability

The enduring impact of viewability, according to IAS

How a news and culture publisher improved viewability

Time is on your side: Why time-in-view matters

Update your World Cup playbook: 5 tips for marketers

Does World Cup media score marketer goals?

OTT’s ad supported future

Digital can change for the better, viewability is the proof

Unlocking scale for mobile ad verification with Open Measurement

Case study: Improve your social viewability

Ask a social buyer: iProspect

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