Bots exist to trick brands to pay for fraudulent impressions; and fraudsters are profiting in the billions! In this on-demand webinar, we explain the different types of ad fraud and how to effectively protect your media investment.
In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself.
The IAS H2 2018 UK Media Quality Report (MQR) provides the latest benchmarks for viewability, time-in-view, brand safety, and ad fraud across digital environments and channels in the UK.
Industry Pulse: Advertising trends, technologies, and priorities that will shape the industry in 2019
Surveying over 150 UK marketing professionals, the IAS Industry Pulse report provides new and unique insight into key trends of the year and the opportunity 2019 holds.